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From generic to genuine: Why personalization matters in higher ed advertising

You’ve got 8 seconds. Did your ad make an impact?

Follow your audience anywhere with precision advertising

Youth playing baseball.

Are you scoring on regional tourism driven by youth sports?

How to set digital advertising goals for your business

A potential student filling out a college application form.

Navigating the enrollment cliff with strategic advertising

A prospective student watching videos on his phone.

Video ad secrets that captivate prospective students

Get better results partnering with the local advertising experts

Samples of sponsored content at Forum Communications Company.

Maximize advertising ROI with sponsored content

A high school student looking at a laptop.

Retargeting in higher ed: Turn curious prospects into enrolled students

A person reviewing resumes on their laptop.

Are you attracting the right candidates for your seasonal hiring?

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Using audience segmentation for better advertising

A college graduate looking at other college grads from behind.

How higher education advertising is changing in 2025

A person typing on a keyboard. Graphics of advertising tactics are superimposed on photo.

9 simple ways to improve your advertising this year

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Produce smarter ads with A/B testing for measurable results every time

Trends shaping the future of in-app advertising

A man on his cell phone.

Mastering mobile-first advertising: how to engage the always-connected consumer

An adult female looking at various forms of digital content.

Proven strategies for keeping digital content fresh

The importance of a digital content calendar

A word cloud for print advertising: magazine, flyer, newspaper, print, strategy, media, direct mail, etc.

The revival of print advertising in a digital age

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Where to invest your advertising budget

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Top 2025 advertising trends for your business

Generation Z set to become the largest consumer group

Unlock growth: Discover 5 benefits of partnering with advertising experts

Business leaders shaking hands.

4 undeniable reasons one advertising partner is the smarter choice for you

A tablet and smart phone on a table. Each have a play button ready to click.

Captivate your audience: the secrets to effective video ads

A variety of display ad sizes.

Display advertising for your business

What makes someone click an ad?

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Transform your ad strategy with market research

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Understanding your audience: The data-driven approach

A woman on her computer entering her credit card to make a purchase.

Turn browsers into buyers: The power of retargeting

Dominate holiday sales with retargeting

A person using their cell phone on social media.

Proactive recruitment: Using social media to find your next hire

a holiday worker looking for employment

5 expert strategies to boost your seasonal hiring

The words Job Search are overlayed over a laptop computer.

Optimize your recruitment ads to attract the best candidates

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Keywords maximize visibility of job postings

A collection of photos for a photo library.

Why your business needs a video and photo library

Two cell phones showing advertising images on them.

Master video ads for your business

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Advertising trends in 2024 and beyond

A 5 step review to an omnichannel advertising strategies

How omnichannel advertising reaches your customer

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