Top 2025 advertising trends for your business
January 9, 2025
Advertising strategies change rapidly and staying ahead in 2025 requires you to embrace innovation and adapt to evolving consumer behaviors. From short-form video and mobile gaming ads to soundless ads, here are the top advertising trends to look for and use to your advantage in the coming year.
Video ads are shorter than ever
As consumer attention spans shrink, video ads are following suit. In 2025, US mobile video ad spending is expected to hit $53.9 billion, much of it in short-form video ads. Brands are experimenting with short ads to bypass the “skip” button on platforms like YouTube. And with nearly 100% of businesses planning to continue using video, the need for compelling, concise storytelling is only growing.
To keep your audience engaged, stick to these platform-specific guidelines:
Instagram: Keep videos under 30 seconds.
X: Stop at 45 seconds.
Facebook: Aim for a maximum of 60 seconds.
Soundless ads make an impact
We’ve all experienced the frustration of a loud video ad auto-playing on a webpage. To respect the viewer’s experience, advertisers are using soundless video techniques while also driving measurable results:
Outstream ads: These play silently as users scroll through content, pausing when the ad is out of view.
Captions: On platforms like Facebook, where 85% of users watch videos without sound, captions increase viewing time.
Mobile gaming reaches all generations
If mobile gaming brings to mind teenage boys…think again. The gaming market is set to be worth over $363 billion by 2027 according to the data and teen boys aren’t the only ones getting in on the gaming action:
45% of gamers are women, equating to 1.39 billion female players.
26% of gamers (804 million) are aged 35-54, not just teens.
80% of gamers are over 18 accounting for 2.47 billion adult gamers.
Mobile gaming is a great source for advertising, with opportunities like:
Interstitial ads: Full-screen ads placed seamlessly at game pauses.
Reward ads: Video ads that offer in-game perks like extra lives or currency in exchange for watching.
Gamers are surprisingly receptive to these ads, with 70% preferring video ads as a way to “pay” for free content.
The power of SEO and paid marketing
In 2025, search engine optimization (SEO) and paid advertising remain essential for driving traffic and conversions for your business. Here’s why:
93% of all online interactions begin with a search engine. (Source)
SEO delivers 1,000% more traffic than organic social media alone. (Source)
65% of high-intent searches result in an ad click, making Google Ads and PPC campaigns vital tools for lead generation. (Source)
However, 72% of companies haven’t reviewed their ad campaigns in over a month, potentially wasting budget and not optimizing their campaigns.
Social media still reigns
From LinkedIn’s dominance in business-to-business marketing to TikTok’s high engagement rates, leveraging social media platforms is key in advertising.
84% of business-to-business advertisers prioritize LinkedIn for its unmatched value. (Source)
TikTok users are 38% more open to ads and have engagement rates of 4-18%. (Source)
The average person spends 145 minutes daily on social media and uses 6.7 platforms a month! (Source)
Emerging trends in social media advertising include:
Authenticity: Consumers value genuine, relatable content in advertising.
Visual domination: Short-form videos are essential to capture attention and conversions.
Social commerce: Direct shopping experiences are growing rapidly with consumers.
Mobile-first advertising
With mobile usage rising daily, advertisers must bring a mobile-first mindset. In 2025, consumers expect fast-loading, responsive and mobile-optimized content. Here’s how to stay ahead:
Responsive design: Ensure ads and landing pages fit any screen size.
Mobile-friendly visuals: Short videos and interactive content resonate better.
Speed matters: Slow-loading pages stop conversions, so prioritize performance.
The 2025 advertising landscape is built on a foundation of SEO dominance, targeted paid advertising and mobile-optimized social media. Each of these plays a role in engaging consumers, building visibility and driving your return on investment. When your business uses these trends and strategies, you’ll start 2025 off on the right foot.
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