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7 must-have components of an effective ad strategy

The value of display advertising for higher education

Target the always-connected prospective student with mobile-first advertising

Decline in Canadian visitors creates challenges for Minnesota tourism

Why you can’t afford to miss out on video advertising

From generic to genuine: Why personalization matters in higher ed advertising

You’ve got 8 seconds. Did your ad make an impact?

Follow your audience anywhere with precision advertising

Youth playing baseball.

Are you scoring on regional tourism driven by youth sports?

How to set digital advertising goals for your business

A potential student filling out a college application form.

Navigating the enrollment cliff with strategic advertising

A prospective student watching videos on his phone.

Video ad secrets that captivate prospective students

Get better results partnering with the local advertising experts

Samples of sponsored content at Forum Communications Company.

Maximize advertising ROI with sponsored content

A high school student looking at a laptop.

Retargeting in higher ed: Turn curious prospects into enrolled students

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Are you attracting the right candidates for your seasonal hiring?

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Using audience segmentation for better advertising

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How higher education advertising is changing in 2025

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9 simple ways to improve your advertising this year

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Produce smarter ads with A/B testing for measurable results every time

Trends shaping the future of in-app advertising

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Mastering mobile-first advertising: how to engage the always-connected consumer

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Proven strategies for keeping digital content fresh

The importance of a digital content calendar

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The revival of print advertising in a digital age

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Where to invest your advertising budget

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Top 2025 advertising trends for your business

Generation Z set to become the largest consumer group

Unlock growth: Discover 5 benefits of partnering with advertising experts

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4 undeniable reasons one advertising partner is the smarter choice for you

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Captivate your audience: the secrets to effective video ads

A variety of display ad sizes.

Display advertising for your business

What makes someone click an ad?

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Transform your ad strategy with market research

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Understanding your audience: The data-driven approach

A woman on her computer entering her credit card to make a purchase.

Turn browsers into buyers: The power of retargeting

Dominate holiday sales with retargeting

A person using their cell phone on social media.

Proactive recruitment: Using social media to find your next hire

a holiday worker looking for employment

5 expert strategies to boost your seasonal hiring

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Optimize your recruitment ads to attract the best candidates

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