Trends shaping the future of in-app advertising

In-app advertising is serving ads to the app audience through a mobile ad network. With people spending hours every day on their smartphones, apps provide a perfect environment for your business to engage, inform and convert.

Personalize your ads

Your app audience expects personalized experiences that align with their preferences and behaviors. Using data analytics, your ads need to target individuals and improve engagement to boost your return on investment. 

Engaging ad formats

Interactive ad formats such as playable ads, quizzes or swiping experiences allow audiences to engage directly with your content. These formats create a more immersive experience, making people more likely to remember your brand. 

Video ads dominate 

Video ads offer dynamic, visually appealing messages that grab attention. When you invest in quality, compelling stories with clear calls to action, you’ll see better engagement and retention rates.

Smarter ad placements

In-app advertising focuses on native ad placements that integrate seamlessly into the app’s design, making ads feel like a natural part of the app. This approach helps you maintain credibility while increasing the likelihood of interaction.