How to create high-quality content that drives traffic
August 6, 2025
You’ve got great ideas and something beneficial to share, but it’s not reaching your audience. You’re not getting in front of the right people, and when you do, they’re not connecting with you. Let’s fix it. Here’s how to create high-quality content that stands out, hits home with your customers and gets the attention it deserves to drive the traffic you need.
Who are you talking to
You’ve heard you need to “know your audience.” It’s true. Without a clear picture of your customers, your message misses the mark, leading to wasted resources and minimal impact. But if you use the data you already have, you’ll be ahead of the competition. Demographics, preferences and pain points allow you to create content that speaks to your desired audience’s specific needs and interests.
Tips on how to make a connection and write differently:
Before you start, ask your audience what they want and need.
Write like you’re speaking to your dream customer over coffee.
If your reader thinks, “This is me,” you’ve done it right.
Do your business a favor. Ensure your content makes the audience feel seen, heard and ready to take action. Remember, great content does more than grab attention; it makes a lasting connection.
Match their search to your content
Google handles approximately 16.4 billion searches per day and how and what people search for online is a wealth of information you can use. Do they need a question answered? Are they looking for a service? Maybe they want to make a purchase. A customer’s search intent is why they will see your content and determines what they click on. When your content matches their intent, your work is more likely to appear in search results, keep customers engaged and move them toward action.
4 main types of search intent and how your content is relevant:
Navigational intent – People want to visit a specific website. You want to make sure your website can be found when someone searches for your company online.
Informational intent – People have a specific question or want to know more about a topic. People looking for info is the main reason many people use the internet and how they find your content.
Commercial investigation – People intend to buy something and use the web for research. They have transactional intent but need more time and convincing.
Transactional intent – People intend to buy something online and use the web to find the best product or service and price. They know exactly what they want to buy and want to get to that product page immediately.
When developing content, think about how your goal aligns with theirs. For instance, if someone wants to buy, make sure they land on a product page. If they come to your page to subscribe, make sure it’s easy to subscribe.
SEO (aka: How to get found online)
In its simplest definition, SEO is how your website ranks on search engine results pages (SERPs) for relevant keywords. Ideally, you’d like to rank among the top 10 results.
Follow these basic fundamentals of SEO to help customers find you when searching:
Plan content around applicable keywords
Create unique title tags for each webpage
Write clear and informative meta descriptions
Earn backlinks to your content from relevant sites
Add internal links to and from internal pages
Focus on local SEO
Create a Google Business profile
Does SEO apply to content? The answer is a resounding yes. To get results, choose topics your customers care about and where you’re the subject matter expert (SME) to create searchable content.
Here are 3 ideas to get you started:
Write a blog: Establish yourself as credible with customers and search engines.
Utilize videos: Videos hold attention and establish a quick connection with your audience.
Be a guest blogger: Partner with other websites to publish your expert content.
When you align your content with your customer’s needs, SEO will work for you.
Focus on content people want to read
Well-crafted content not only attracts readers but keeps them interested and coming back for more. When you focus on delivering quality over quantity, you often see higher engagement and more traffic. The most effective content solves problems, answers questions and builds trust.
What to include in your content that will drive more traffic:
Unique, compelling headlines that capture attention.
Copy that gets right to the point to entice people to read more.
Show the value of your product or service.
Write about your audience’s most pressing concerns.
Create evergreen content your audience can continuously use that doesn’t get dated over time.
Include a clear call to action that moves your audience forward.
Roughly 400 million terabytes of data are created every single day. That’s a staggering amount of videos, blogs, social media and online content piling up every 24 hours. Take advantage of every opportunity to make your content stand out.
Let advertising do the heavy lifting
You’ve got the content, but you need to get it in front of your customers. Use advertising to make your content work for you. By mixing paid social media advertising, organic social media and in-person tactics, you can turn casual browsers into regular customers.
Strengthen your reach with paid social media advertising
Facebook & Instagram ads: Target by age, location, interests and more.
YouTube ads: Serves ads to people most inclined to engage with your business.
Google ads: Be there when people search for products and services like yours.
LinkedIn ads: Great for business-to-business marketing or professional services.
X ads: Ads blend in with real-time conversations and trending topics.
Energize your social media presence
Organic engagement: Regularly post your helpful content on your Insta and FB pages. Respond to comments and direct messages to show you care.
Leverage your network: Ask your friends and family to share your posts to expand your reach to new potential customers.
Online promotions: Hold contests, giveaways and other events to get your followers talking about your business.
Offer discounts: Offer time-sensitive discounts to create a sense of urgency.
Connect in person and online
Extend in-store visits: Ask in-store customers to follow your business online to create an ongoing relationship.
Use technology: Display a QR code that links to your social media and website at your checkout counter, storefront window/entrance or printed materials.
Get involved locally: Boost your visibility at local community events.
Whether you get clicks from ads, start conversations on social media or attend a local community event, every advertising effort adds momentum to your business. Use these strategies to get your content noticed and lead people straight to your business.
You don’t need to put out endless content to get noticed. You just need to hit the mark and have a plan to get it in front of the right customers. When you combine strategy, creativity and advertising, your content doesn’t just sit there. It drives traffic for you.
Don’t forget to sign up for our newsletter or download our advertising whitepapers for more insights like these delivered straight to your inbox. And follow us on LinkedIn for more valuable advertising trends and tips.