Understanding your audience: The data-driven approach

In today’s market, understanding your audience is essential. With numerous choices available, consumers can be selective about their purchases, seeking personalized experiences with products or services that meet their needs.

Consumer behavior statistics

• 74% of consumers feel frustrated when website content isn’t personalized.

• 75% of consumers are more likely to buy from a retailer that recognizes them by name or recommends options based on past purchases.

• Businesses generate as much as 40% more revenue from personalization.

These statistics show consumers expect your business to understand and anticipate their needs. Failing to do so means losing potential sales.

Ways to know your audience

1. Review your customer data to learn about preferences and challenges. 

2. Create buyer personas to segment your audience, allowing you to personalize advertising to each group. 

3. Conduct surveys with questions about your products or services, advertising, customer service and more.

4. Watch your competitors’ advertising to see how they engage with similar target audiences. 

5. Monitor comments and engagement on social media and websites to discover what customers like and don’t like.

Successful businesses leverage data to understand and anticipate their audience’s desires. Using data will help you convert them to lasting customers.