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Master video ads for your business

September 10, 2024

Do you want to master video advertising strategy to elevate your brand? Videos engage your customers, drive business growth AND elevate your brand. Let’s explore how video advertising can impact your business.

Two cell phones showing advertising images on them.

What’s the importance of video ads?

Picture this: Your business ad, front and center, on YouTube, Twitch or even in your customer’s social media feed. That’s video advertising. It’s more engaging, more dynamic and more likely to catch the eye of the people you want to reach.

Video Marketing Statistics  

  • 91% of consumers say they want to see more video content from brands.

  • 66% of consumers report short-form videos as the most engaging content.

  • 89% of consumers say watching a video has convinced them to buy a product or service.

Why should you invest?

We all watch our screens these days. Consumers are on digital media an average of 439 minutes per day – that’s seven hours and 19 minutes and this number continues to grow. Every minute consumers are on their mobile device has brand exposure and sales potential. Your video ads tap into that potential, putting your brand front and center. Plus, they’re great for:

  • Getting your name out there  

  • Showing off your products and services in action

  • Emotionally connecting with your consumer 

Video producer is filming a baker to highlight his business.

The good, the bad and the budget

The good:

 

The bad:

  • Quality videos may cost more to produce

  • Some consumers use ad blockers  

  • Viewers may skip ads, typically at the 5-second mark

 

The budget:

How much does video advertising cost? Well, it depends. You need to factor in:

  • Where do you want to place your ads?

  • Is your video made in-house or do you need to hire a professional?

  • Who you’re trying to reach with your message

A business owner looking at the data for his advertiing campaign.

Master your video advertising strategy

Want to master your video ad strategy? Here are some pro tips:

  1. Keep videos short – you’ve got 5 seconds to grab attention

  2. Tell your story and personalize – consider different versions for different audiences

  3. Make it mobile-friendly – most people are on their phones

  4. Don’t forget the call to action – tell your customers what you want them to do 

  5. Repurpose – Get the most from your video investment by repurposing footage

How to create an effective video ad strategy

Starting your video advertising doesn’t have to be difficult. Follow these steps:

  1. Figure out what you want to achieve

  2. Know your audience and where to find them  

  3. Create videos that are conversational and attention-grabbing

  4. Pick your platforms and media channels

  5. Watch the data and adjust to what it’s telling you

 

Adding video advertising to your marketing strategy will boost your brand’s visibility and increase sales. As more and more consumers consume digital media every day, mastering video ads is increasingly important. It is essential to develop well-targeted and story-driven video ads that connect with and engage your target audience. Follow the pro tips and steps outlined above to make sure your video advertising strategy is effective and impactful.

With our world-class, award-winning video production, voice-overs, graphic design and photography, we are ready to tell your brand story. Our video services include TV commercials, social media videos, drone footage, HR & recruitment videos and more. We offer reasonable rates and are here to help you elevate your brand.

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