Increase Awareness & Enrollment

Whether you’re looking to engage with prospective students, current students, alumni, parents or donors, our higher ed marketing consultants will partner with your university to create effective marketing strategies that build awareness, increase your applications, grow enrollment and boost support from donors.

  • Build brand awareness
  • Increase applications
  • Boost student enrollment and retention
  • Grow support from donors

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Receive a custom 6-month marketing plan

In this plan, you’ll get recommendations on:
  • How to reach more of the prospective students you want to reach
  • Which channels you should be leveraging to reach your goals
  • And more!

Boost Enrollment with Strategic Marketing Plans

Taking your results higher (ed)

We help universities solve their most pressing problems, including:

  • Driving Applications: From awareness campaigns to personalized digital experiences, we craft strategies that inspire prospective students to apply.
  • Boosting Campus Visits: Engaging campaigns that showcase the value of an in-person or virtual campus experience.
  • Maximizing Conversion: Nurture campaigns designed to move prospects from initial interest to commitment.

Our approach combines creativity with data-driven insights, ensuring that every initiative is targeted, measurable, and impactful.

Guiding Prospective Student Decisions

We understand that the student decision journey is more complex than ever. From initial awareness to final enrollment, students engage across multiple platforms – researching, comparing, and making decisions at their own pace.

With a multimedia approach that engages prospective students with key messages at every stage of their decision-making journey, you can convert potential prospects into satisfied students. 

1. Awareness Stage:
Inspiring Future Paths

Engage students early with brand awareness and thought leadership.

Display ads
social media
influencer partnerships
campus events

2. Consideration Stage:
Exploring the Possibilities

Showcase what makes your institution unique through storytelling and student testimonials.

Video ads
retargeting campaigns
Email marketing
virtual tours

3. Decision Stage:
Choosing the Right Fit

Provide reasons to enroll, including financial aid options, career prospects, and campus experience.

Webinars
personalized email sequences
Direct response ads
counselor outreach

4. Enrollment Stage:
Taking the Next Step

Make the application and enrollment process seamless with easy-to-follow guidance.

Application reminder emails
SMS notifications
student support content

5. Retention Stage:
Engaging Future Alumni

Keep students engaged beyond enrollment through ongoing support and involvement.

Community building
career services
mentorship programst
alumni connections

“I enthusiastically recommend FCC’s work…Having one vendor with multiple resources has made the work we have completed much easier and more fluid with our campaigns.”

Tommy Bennett, Marketing Coordinator