Increase Awareness & Enrollment
Whether you’re looking to engage with prospective students, current students, alumni, parents or donors, our higher ed marketing consultants will partner with your university to create effective marketing strategies that build awareness, increase your applications, grow enrollment and boost support from donors.
- Build brand awareness
- Increase applications
- Boost student enrollment and retention
- Grow support from donors
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Receive a custom 6-month marketing plan
- How to reach more of the prospective students you want to reach
- Which channels you should be leveraging to reach your goals
- And more!
Boost Enrollment with Strategic Marketing Plans
Taking your results higher (ed)
We help universities solve their most pressing problems, including:
- Driving Applications: From awareness campaigns to personalized digital experiences, we craft strategies that inspire prospective students to apply.
- Boosting Campus Visits: Engaging campaigns that showcase the value of an in-person or virtual campus experience.
- Maximizing Conversion: Nurture campaigns designed to move prospects from initial interest to commitment.
Our approach combines creativity with data-driven insights, ensuring that every initiative is targeted, measurable, and impactful.
Guiding Prospective Student Decisions
We understand that the student decision journey is more complex than ever. From initial awareness to final enrollment, students engage across multiple platforms – researching, comparing, and making decisions at their own pace.
With a multimedia approach that engages prospective students with key messages at every stage of their decision-making journey, you can convert potential prospects into satisfied students.
1. Awareness Stage:
Inspiring Future Paths
Engage students early with brand awareness and thought leadership.
2. Consideration Stage:
Exploring the Possibilities
Showcase what makes your institution unique through storytelling and student testimonials.
3. Decision Stage:
Choosing the Right Fit
Provide reasons to enroll, including financial aid options, career prospects, and campus experience.
4. Enrollment Stage:
Taking the Next Step
Make the application and enrollment process seamless with easy-to-follow guidance.
5. Retention Stage:
Engaging Future Alumni
Keep students engaged beyond enrollment through ongoing support and involvement.
“I enthusiastically recommend FCC’s work…Having one vendor with multiple resources has made the work we have completed much easier and more fluid with our campaigns.”
─ Tommy Bennett, Marketing Coordinator
Trends in Education Marketing
The world of education is evolving rapidly, and staying ahead of the curve is key to engaging today’s students. We leverage the latest trends in education marketing to help colleges thrive, including:
- Digital Engagement: Meeting students where they are—on social media, mobile platforms, and other digital spaces—through impactful storytelling and interactive content.
- Personalization: Delivering tailored messages and experiences based on individual interests, demographics, and behaviors to foster a stronger connection.
- Video and Content: Captivating visuals and videos that bring your campus and student experience to life. Let us help you tell your story.
- Data-Driven Insights: Leveraging analytics to understand audience behaviors and continuously refine strategies for maximum impact.
By embracing these trends, we help colleges not only attract but also retain the students and supporters who align with their mission.
An example from a campaign we created to help College of Saint Benedict, Saint John’s University connect with more students and expand its impact.
Trending now: video content
Captivating visuals and videos that bring your campus and student experience to life. See examples of how we can help you grow your audience.
