THE CHALLENGE
One franchise of a national wings restaurant working with multiple vendors faced multiple challenges, from
knowing where to run ads to getting clear and actionable insights on the performance of those ads.
THE SOLUTION
Forum Communications continued to execute multi-channel strategies, with an emphasis on SEM and Social; Geofencing was used to target audiences for new location Grand Opening events. They now utilized a single-login, unified reporting dashboard to execute campaigns and receive transparent, easy-to-understand reporting showing the effectiveness of these campaigns.
THE RESULTS
The franchise saw a 50% increase in CTR performance for their SEM & Social campaigns. Their website traffic and overall lift increased by 35%, and their average daily walk-in traffic increased by 14%. New reporting capabilities gave the franchise confidence, and the results have inspired them to continue their multi-channel approach.
Social media advertising targets users using first-party demographic targeting in a relevant location.
Use search advertising to drive qualified leads to your website of buyers ready to take action
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As the largest media organization in the Upper Midwest, Forum Communications has helped thousands of businesses reach more customers and increase their revenue.
