THE CHALLENGE
A physical therapy clinic was having difficulty bringing in new patients. One major reason: although this clinic
didn’t require patients to be referred to them by a doctor, many potential patients believed that a referral was required.
THE SOLUTION
Forum Communications recommended that a campaign to educate audiences about the clinic’s open-door policy was needed. Display, Social, CTV, OTT, Pre Roll and Streaming Audio would be included in the campaign. Creative was developed that would resonate with various target audiences; geofencing would reach audiences in optimal locations.
THE RESULTS
Reaching out to these audiences proved to be a great decision; the campaign resulted in the most conversions for the entire year. The campaign resulted in a 40% increase in the total number of new patients, with 80% of those being patients who came to the clinic without a referral – the audience that the campaign was built to attract.
As the largest media organization in the Upper Midwest, Forum Communications has helped thousands of businesses reach more customers and increase their revenue.
