THE CHALLENGE
A building supply company with multiple locations was struggling with their video ads. Looking to better their ad performance and attract their competitors’ audiences, the company needed to make some changes.
THE SOLUTION
Forum Communications developed a series of 5 Connected TV campaigns – one focused on statewide brand awareness, the remaining 4 focused on separate locations where the company does business. Lookalike audiences were incorporated into the campaigns’ targeting – so as to reach the right viewers and draw in potential customers.
THE RESULTS
The target video completion rate was 90% and the year-to-date results of the campaign surpassed that, coming in at 93.92%. The company was thrilled with the results and is excited to continue down this path.
Serve ads to a streaming audience on any device, but primarily on televisions.
"*" indicates required fields
As the largest media organization in the Upper Midwest, Forum Communications has helped thousands of businesses reach more customers and increase their revenue.
