Mobile advertising: reach your audience wherever they are
July 25, 2023
Changes in consumer behavior and technology continue to drive advancements in marketing and advertising. One of the biggest changes has come from internet-connected mobile devices like smartphones and tablets. Changing the way we live, shop, communicate, entertain and stay informed, these devices and how people use them has changed how your business needs to reach customers.
Research conducted by the Pew Research Center and Data.ai shows how much our lives now revolve around mobile devices:
- 85% of Americans own a smartphone
- The average American spends 4.8 hours or ⅓ of daily waking hours on their mobile device each day
- Americans check their phones on average 344 times per day – once every four minutes
- As of 2022, nearly 60% of website traffic is coming from mobile devices
With our mobile devices within reach everywhere we go, business owners and marketing teams need to use the reach and value of mobile advertising to find new customers and build brand loyalty with existing customers.
Our team understands how to best use the sophisticated targeting and reach of mobile advertising to drive sales. Let’s explore the benefits of mobile advertising and how it can help grow your business.
Wider reach
With more than half of all online traffic coming from mobile devices, you’re missing half of your potential audience if you’re not using mobile advertising. It’s that simple – people are spending more time on their phones and mobile advertising lets you reach your customers wherever they are with messaging based on their browsing habits and behavior.
While mobile advertising tactics and strategies can change rapidly, our team has the knowledge to help your business get in front of customers and stay ahead of the competition.
Better targeting
Mobile advertising gives business owners and advertisers the ability to deliver relevant ads to the right people at the right time and the right place. With the ability to target specific demographics, interests, behaviors and locations, you can ensure your ads are seen by users who are more likely to be interested in your products and services. By increasing the relevancy of your ads to the viewer, you can increase engagement and conversions. Mobile devices also offer location-based targeting, which lets you deliver ads relevant to the viewers’ physical location which is especially useful for businesses with a local or regional focus.
Increased engagement
Mobile advertising lets you reach potential customers on a more personal level with unique engagement tactics targeted directly at their interests and behaviors. The interactive elements that mobile advertising can offer, such as videos, games, quizzes or surveys, capture the attention of users and increase conversion actions like click-through rates, signups and downloads. This increased engagement also leads to higher brand recall and more sales:
- 90% of smartphone users recall seeing mobile ads within the first few days the ad was originally shown
- 86% recall ads from mobile apps
- About 50% of users said they took action after seeing mobile advertising
Retargeting
Often referred to as the Marketing Rule of 7, or your effective frequency, consumers typically need to see an ad seven times before they will take action. Mobile advertising allows advertisers to connect with customers who have visited their website or interacted with an ad by placing additional ads in front of them to keep your brand top-of-mind and help them revisit your site and complete an action or purchase.
Another distinct advantage of mobile advertising is the ability to reach consumers across different devices such as smartphones, tablets and other connected devices. Cross-device targeting ensures a consistent brand experience and additional options for retargeting to grow your business.
Measurable results
Another benefit to mobile advertising is the ability for robust tracking and measuring, so you can see the results of your advertising budget and invest in the areas driving the most profitable growth for your business. We can show you how easy it is to track key performance indicators like your impressions, clicks, conversions and downloads to measure the effectiveness of your mobile ads and use that data to grow your business.
The data you get from mobile advertising lets you evaluate your return on investment in real time and make data-driven decisions to optimize your advertising budget. As your partner, we can refine your targeting, messaging and ad creative to further increase results over time.
Cost-effectiveness
All of these benefits lead to being able to optimize your ad messaging and placement to better target consumers who are more likely to convert to paying customers, loyal to your brand. This reduces wasted impressions on those unlikely to buy and ensures your advertising spend is being used effectively. According to HubSpot, mobile ads and related audience targeting tools are the most popular tactics advertisers are using to optimize their advertising budgets.
Ready to try mobile advertising?
Mobile advertising is a cost-effective tool for business owners and marketers. And the benefits of reaching a large audience with targeting options to connect with your desired customers, make it a must-have in your advertising strategy, especially as online traffic continues to increase for smartphones and mobile devices. Let us help you stay ahead of the curve with our mobile advertising services today.
