The revival of print advertising in a digital age

Print advertising remains relevant and continues to reinvent itself even in today’s digital age. 

Niche markets

Print ads target specific audiences who are highly engaged. 

• Interest magazines: Specialty magazines focus on subjects from cooking to vacations. Your ads reach highly engaged readers who are interested in the articles and ads contained in these publications.

• Local newspapers: Able to reach local demographics, newspapers and e-papers remain a solid tactic for community promotions and business news. 

• Direct mail: Due to its targeted approach and perceived value, direct mail offers personalized experiences and higher engagement rates for increased response rates.

Impact of print ads

There is something about holding a physical copy of an ad. 75% of consumers say receiving print ads makes them feel special.

• Sensory experience: The texture of the paper, the colors and even the smell of ink create a personal connection for your audience.

• Credibility: Print ads carry a sense of legitimacy and trustworthiness as consumers are more likely to trust what they can touch and feel.

• Longevity: Print ads have a longer shelf life as they can be kept and referenced later.

Using technology

Print advertising has adapted with the use of technology.

• QR codes: These have become commonplace in print advertising, creating a bridge between the physical and digital worlds. Scanning a QR code leads consumers to a website, a special offer or even an augmented reality experience.

• Augmented reality (AR): AR changed print ads by adding an interactive layer. For example, pointing a smartphone at a print ad can automatically link to a video, your website, 3D models or other relevant content to improve the experience.