Generation Z set to become the largest consumer group

Born between 1997 and 2012, Generation Z is set to become the largest consumer group in the coming years. Understanding their preferences and behaviors is key to capturing their attention and loyalty.

Who is Generation Z?

Generation Z, often referred to as Gen Z, is the first generation to grow up with the internet, social media and smartphones ingrained into their daily lives. 

Understand what drives Gen Z

• Digital-first: Gen Z spends significant time online, making digital platforms the best way to reach them. They prefer visual content, such as videos and memes, over text-heavy posts.

• Authenticity: This generation values authenticity and transparency. They want brands to be genuine and socially responsible. 

• Personalization: Experiences resonate with Gen Z. Ads should be visual, interactive and highly engaging.

Effective strategies for marketing to Gen Z

• Video content: Short, snappy videos for social media that entertain and inform are most effective in getting the attention and loyalty of this generation.

• Showcase your brand: Highlight your brand’s commitment to social and environmental causes that make a positive impact in the world.

• Interactive content: Polls, quizzes and augmented reality experiences gain Gen Z’s attention and engagement by capitalizing on their desire for brands that offer unique experiences and options to voice their opinions and feel included.