What makes someone click an ad?

Did you know ads geared towards emotions perform 31% higher? This emphasizes the importance of crafting ads that resonate emotionally with the audience. By understanding the emotions and thoughts of your audience, you create ads that resonate with their desires and aspirations, increasing the number of clicks on your ads.

For display ads that capture attention and drive clicks, consider the following:

• Leverage emotion: Use images and words to cause strong emotions like happiness or hope.

• Pay attention to ad design: Make sure the important parts of your ad stand out, using size, color and placement for emphasis.

• Create urgency: Use time-specific offers or limited availability to encourage immediate action.

• Use call-to-actions (CTAs): Make your CTAs clear and action-oriented to guide people toward clicking.

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You capture attention and drive action by understanding the emotions that drive user engagement and applying this to your display ads. Connecting with your audience on an emotional level changes interest to meaningful interaction.