Dominate holiday sales with retargeting

The holiday season is important for your business, with both opportunities and competition. By strategically using retargeting, you ensure your brand remains top-of-mind for potential customers, turning casual browsers into loyal buyers.

What is retargeting?

Retargeting connects with customers who have previously interacted with your website or online store. By placing a tracking pixel or code snippet on your site, you can follow these users as they browse other websites, displaying your relevant ads encouraging them to return or complete their purchase.

Why retargeting works during the holiday season

1. High Purchase Intent

During the holiday season, customers are looking for gifts and special deals, meaning visitors to your site intend to make a purchase. Retargeting drives action by reminding them of the products they viewed, offering discounts or highlighting limited-time offers, encouraging them to return and complete their purchase.

2. Enhanced Brand Recall

With the large number of ads during the holidays, it’s easy for your brand to get lost in the noise. Retargeting keeps your business visible and your brand and products top of mind to increase the likelihood of a purchase.

3. Budget Friendly

Retargeting is cost-effective. Your retargeting budget focuses on individuals who have already shown interest in your products, leading to higher purchase rates and a better return on your investment.

Implementing an effective retargeting strategy

1. Segment Your Audience

Not all visitors are the same, and your retargeting ads shouldn’t be either. Segment your audience based on their behavior, such as:

• Products Viewed: Users who viewed specific products.

• Cart Abandonment: Users who added items to their cart but did not complete the purchase.

• Previous Purchases: Loyal customers who may be interested in new or complementary products.

2. Offer incentives

Everyone loves a good deal, especially during the holidays. Provide special discounts, free shipping or exclusive offers to entice shoppers to come back and make a purchase.

Retargeting is a proven strategy to grow your holiday sales. By keeping your business in front of high-intent shoppers and providing offers, you turn general interest into sales.