Master video ads for your business
September 10, 2024
Do you want to master video advertising strategy to elevate your brand? Videos engage your customers, drive business growth AND elevate your brand. Let’s explore how video advertising can impact your business.
What’s the importance of video ads?
Picture this: Your business ad, front and center, on YouTube, Twitch or even in your customer’s social media feed. That’s video advertising. It’s more engaging, more dynamic and more likely to catch the eye of the people you want to reach.
91% of consumers say they want to see more video content from brands.
66% of consumers report short-form videos as the most engaging content.
89% of consumers say watching a video has convinced them to buy a product or service.
Why should you invest?
We all watch our screens these days. Consumers are on digital media an average of 439 minutes per day – that’s seven hours and 19 minutes and this number continues to grow. Every minute consumers are on their mobile device has brand exposure and sales potential. Your video ads tap into that potential, putting your brand front and center. Plus, they’re great for:
Getting your name out there
Showing off your products and services in action
Emotionally connecting with your consumer
The good, the bad and the budget
The good:
Your ad gets prime placement – sometimes, viewers can’t skip it.
You precisely target your ideal customers with content and channels
Analytics fine-tune your strategy so you can optimize your campaign performance
The bad:
Quality videos may cost more to produce
Some consumers use ad blockers
Viewers may skip ads, typically at the 5-second mark
The budget:
How much does video advertising cost? Well, it depends. You need to factor in:
Where do you want to place your ads?
Is your video made in-house or do you need to hire a professional?
Who you’re trying to reach with your message
Master your video advertising strategy
Want to master your video ad strategy? Here are some pro tips:
Keep videos short – you’ve got 5 seconds to grab attention
Tell your story and personalize – consider different versions for different audiences
Make it mobile-friendly – most people are on their phones
Don’t forget the call to action – tell your customers what you want them to do
Repurpose – Get the most from your video investment by repurposing footage
How to create an effective video ad strategy
Starting your video advertising doesn’t have to be difficult. Follow these steps:
Figure out what you want to achieve
Know your audience and where to find them
Create videos that are conversational and attention-grabbing
Pick your platforms and media channels
Watch the data and adjust to what it’s telling you
Adding video advertising to your marketing strategy will boost your brand’s visibility and increase sales. As more and more consumers consume digital media every day, mastering video ads is increasingly important. It is essential to develop well-targeted and story-driven video ads that connect with and engage your target audience. Follow the pro tips and steps outlined above to make sure your video advertising strategy is effective and impactful.
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