THE CHALLENGE
A general store faced a few challenges. The team was unfamiliar with digital marketing and digital advertising, and wasn’t sure where to start.
The Solution:
Forum Communications invested in SEM and display ads, with an emphasis on retargeting. The Display strategy had two objectives: promote the store’s products to drive traffic to the website and boost their e-commerce sales. The SEM campaign targeted 5 zip codes with a list of keywords related to the store’s popular products, as well as competitor names.
The Results:
The initial goal was not only met, it was surpassed. The one-two punch of a focused digital advertising campaign and a robust SEM effort paid off. They saw a year over year increase in revenue by 40%!
Use search advertising to drive qualified leads to your website of buyers ready to take action.
Serve graphic ads encouraging your audience to take a specific action or raise brand awareness.
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As the largest media organization in the Upper Midwest, Forum Communications has helped thousands of businesses reach more customers and increase their revenue.
