5 SEM advertising basics

The use of search engine marketing or SEM is an effective way to expand your business and gain potential customers. While your organic strategies also attract website traffic, sometimes an additional investment in SEM is needed to compete and improve your search engine ranking.  

Below are aspects to consider for effective SEM:

1. Keyword selection: Your web page should have potential keywords that rank higher on search engine result pages. This optimization of keywords helps in improving your content and website visibility.

2. Website URL optimization: Besides optimizing your web page content, it is important to have a search engine-friendly website URL. Choose a URL that contains keywords related to your product or services to strengthen the credibility of your web page in the eyes of search engines.

3. Understanding search engines: Be sure to understand search engines and their algorithms. Keep an eye on updates and changes in their ranking factors to stay relevant and optimize your strategies accordingly.

4. Backlinks: Backlinks are links from other websites which direct users to your website. You need these backlinks from reputable websites with quality content. The more backlinks you have, the higher your search engine marketing success will be.

5. Pay per click (PPC): PPC is where you pay for each click, marketing your website and improving its ranking organically. With PPC, you essentially pay search engines for lead generation and higher visibility on search engine result pages.