Search
Close this search box.

Case Study: Social Ads & SEM Increase Web Traffic

0 %

Increase in Website Traffic

THE CHALLENGE

One franchise of a national wings restaurant working with multiple vendors faced multiple challenges, from
knowing where to run ads to getting clear and actionable insights on those ads’ performance.

THE SOLUTION

Forum Communications continued to execute multi-channel strategies, with an emphasis on SEM and Social; Geofencing was used to target audiences for new location Grand Opening events.. They now utilized a single-login, unified reporting dashboard to execute campaigns and receive transparent, easy-to-understand reporting showing the effectiveness of these campaigns.

THE RESULTS 
The franchise saw a 50% increase in CTR performance for their SEM & Social campaigns. Their website traffic and overall lift increased by 35%, and their average daily walk-in traffic increased by 14%. New reporting capabilities gave the franchise confidence, and the results have inspired them to continue their multi-channel approach.

social-media-icon

Social Media

Social media advertising targets users using first-party demographic targeting in a relevant location.

BEST
Targeting
Reporting Metrics
seo-icon

Search Engine Marketing

Use search advertising to drive qualified leads to your website of buyers ready to take action

BEST
Targeting
Reporting Metrics

Contact Us

"*" indicates required fields

Fill out this form and a member of our team will contact you shortly.
Service(s)
Special Interest
This field is for validation purposes and should be left unchanged.