Case Study: Display Ads & SEM Increase Revenue

THE CHALLENGE

A general store faced a few challenges. The team was unfamiliar with digital marketing and digital advertising, and wasn’t sure where to start.

The Solution:

Forum Communications invested in SEM and display ads, with an emphasis on retargeting. The Display strategy had two objectives: promote the store’s products to drive traffic to the website and boost their e-commerce sales. The SEM campaign targeted 5 zip codes with a list of keywords related to the store’s popular products, as well as competitor names.

The Results:

The initial goal was not only met, it was surpassed. The one-two punch of a focused digital advertising campaign and a robust SEM effort paid off. They saw a year over year increase in revenue by 40%!