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Case Study: CTV Ads Grow Customer Base

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Video Completion Rate

THE CHALLENGE

A building supply company with multiple locations was struggling with their video ads.
Looking to better their ads’ performance and attract their competitors’ audiences, the company needed to
make some changes.

THE SOLUTION

Forum Communications developed a series of 5 Connected TV campaigns – one focused on statewide brand awareness, the remaining 4 focused on separate locations where the company does business. Lookalike audiences were incorporated into the campaigns’ targeting – so as to reach the right viewers and draw in potential customers.

THE RESULTS

The target video completion rate was 90% and the year-to-date results of the campaign surpassed that, coming in at 93.92%. In addition, with 945 household visits. The company was thrilled with the results and is excited to continue down this path.

ott-tv-icon

Over-the-top & Connected TV

Serve ads to a streaming audience on any device, but primarily on televisions.

BEST
Targeting
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