6 key benefits of digital marketing for your business
DECEMBER 19, 2023
Digital marketing encompasses marketing efforts that use the internet including advertising channels such as email, social media, websites, search engines and more. Successful digital marketing effectively connects you with your target audience in the right place at the right time. Adobe notes the digital marketing industry will be worth $768.2 billion worldwide by 2026 so consider these 6 key digital marketing benefits while strategizing your next advertising campaign for your business.
1. Unlimited reach
The internet gives you the opportunity to expand your reach beyond geographical boundaries to connect with a broader audience. Digital marketing allows you to identify and target your customer base with personalized and high-converting advertising. Once you understand your audience’s demographics, behaviors and preferences you can tailor your marketing efforts according to those. Locally, you can streamline your digital marketing with a focus on making your business, products and services more visible for your customers to drive awareness and sales. Capitalize on this as Digital Marketing Statistics for 2023 notes 18% of all local searches lead to a sale within one day.
2. Increase engagement and sales
Digital marketing is designed to be highly engaging. This means it’s important to begin interacting with your audience early on. This connection is the first stage of a customer’s journey to purchasing a product or service. According to Hubspot, a successful campaign is based on how many people engage with your campaign and generate qualified leads. These digital interactions your customer has with your brand include email, social media, and even your website. More engagement also means more information for your data analytics which allows you to be strategic and successful.
3. Build your brand
Americans spend more than 12 hours a day interacting on digital channels and technology while the rest of the world averages 7 hours a day. As such, your brand’s advertising can be highly visible leaving a strong first impression and connection with your audience base. Through helpful and informative content like product details, reviews and demonstration videos or customer testimonials, you establish your business as trustworthy and build your brand’s reputation.
4. Multiple content options
Your advertising campaign should be tailored to a digital platform’s format and how their audience engages with it. Content options include videos, infographics, blogs, podcasts, whitepapers, ebooks, newsletters and more. For example, short videos work well across platforms from TikTok to LinkedIn, while longer videos perform better on Youtube. Interactive tools like polls and questions about products or services can be best served on Instagram, X, Facebook and LinkedIn.
And don’t forget these are 2-way communication channels. It’s important to engage with your audience by responding to comments, messages and mentions in addition to asking questions and seeking feedback. This helps you create brand loyalty and a positive brand image by talking to already engaged customers along with providing additional information to viewers and addressing their needs.
5. Adaptive environment
One of the greatest advantages of digital marketing is your ability to quickly adjust your strategy based on performance. Consistently reviewing analytics against industry benchmarks and your business goals provides opportunity to adapt and make changes. You can easily switch out an ad that is not performing well or turn off your ads on a platform which is not showing results. Being able to do this along the way is beneficial as you never have to start from scratch and it helps you make the best use of your advertising budget.
6. Level playing field
One of the most attractive things about digital marketing is the level playing field for all businesses. That is to say, small and medium-sized businesses can compete with larger companies in the digital space with targeted ads that speak to your customer’s needs and location. Typically, digital marketing efforts have low start-up costs or minimum budget requirements allowing for flexibility in budget spending.
Utilizing digital marketing is crucial for enhancing brand visibility and connecting with your target audience. With data-driven strategies like digital advertising featuring creative videos and engaging content, you can cultivate a strong and lasting online presence, customer loyalty and sales growth for your business.